ezTransit's unique position as a publicly-accessible, visual interface puts it at odds with competing interfaces such as the Translink's Journey Planner website, Go Brisbane's mobile app, or Google Map's transit search engine. This allows ezTransit to better accomodate for audiences not directly catered for by these services; specifically tourists and non-locals - those unfamiliar with Brisbane City or its public transport, and those with potentially no internet access from their current location.
Areas consisting of both high foot-traffic and large numbers of non-residential commuters would be the most effective locations for installation and receiving consumer feedback. In particular, Brisbane's domestic and international airport terminals would be ideal for such an experiment; in addition to shopping centers, entertainment venues, and popular tourist attractions.
A young man by the name of Ted has just flown in from England to Brisbane Airport's International terminal. He's visiting a couple of local friends who live down near Ipswich, but his phone is out of credit, and he has no knowledge of local transport routes. While heading through the lounge to the airport's train station, he notices a large display mounted in the middle of the terminal. From a distance he can tell it has the information he needs, so he walks over to it...
- Ted looks at the screen in front of him. He sees all of Brisbane's train lines laid out in front of him, but they don't mean anything.
- He's having a hard time finding where Ipswich is on the map, so he brings up the search toolbar and highlights all stations starting with "I".
- After shortly finding Ipswich, Ted traces a line starting from his current location (Domestic Airport) to Ipswich station.
- The screen displays upcoming journeys from Domestic Airport to Ipswich. Ted reads the information.
- Ted saves the journey information to his phone using the QR code generator.